Updated: Nov 25, 2020
Hello Mailbox launched new initiatives to help companies adjust to social distancing measures and embrace the 'new normal' amid the Covid-19 pandemic. We are honored that NOSH shared our initiatives Let's Grab Coffee and Good Vibes Snackbox in their recent article.
You can find the entire article here and read an excerpt below:
Experiential Grocers, Snack Services Move Online
Where does a floating grocery store land during a pandemic? What about a curated snack service for office workers? As most daily activities move online, businesses whose plans rely on disrupting the everyday grind with exciting new products need to move forward — despite the fact that working at home has become the norm for nonessential workers. That has meant big pivots for snack services and experientially-focused popup retailers. At a time when even Instagram stalwart Museum of Ice Cream has gone to an online shop, these retailers are using their curated snack selections to brighten up the work-from-home experience — and to give brands a unique opportunity to capture consumers in an uncertain time.
A Tasty Hello
Meanwhile, an online service company is using the pandemic as a way to accelerate a new product type. Hello Mailbox CEO Natalie Yerkovich thinks workers at home need the personal connections of office life, so as part of her handwritten note service, Hello Mailbox, Yerkovich last month launched “Let’s Grab Coffee” as a creative way to reach out — via snail mail — to schedule virtual meetings. The box can include ready-to-drink High Brew cold brew coffee, Cuvée instant or ground coffee along with a personalized note.
“People still need creative ways to break through the clutter,” Yerkovich said.
Along with the coffee samples, Yerkovich’s Good Vibes snack boxes will launch next month, with participating brands so far including snack brand FitJoy, gum brand Zellie’s and energy bar brand Thunderbird. Options will include a 10-item box and a 20-item box for $25 and $45, respectively.
Yerkovich came up with the snack box idea following the cancellation of Natural Products Expo West. A brand’s need to sample beyond trade shows, Yerkovich explained, is even more applicable now that conferences, field marketing and in-store sampling are paused.
Companies can send boxes to employees with personal notes, and the box provides brands’ social media and email lists, coupons and product surveys. Brands simply have to send the products, she said. The idea makes sense not only for newer brands but especially those that already sell to offices as part of their strategy, she said.
“Recipients are encouraged to engage with the brands so they can start to nurture the person as their own customer,” she said. “It’s a big benefit for brands as well; there’s more reach participating in this than building brands on their own, helping brands leverage our service rather than their team’s time.”
If you're a company looking to embrace the 'new normal' through thoughtful, premium mailbox experiences, we'd love to chat! Send us an email at firstname.lastname@example.org.
If you're a better-for-you snack or beverage brand interested in socially distanced at-home sampling through the Good Vibes Snackbox, reach out to us at email@example.com.